Original yoga and swimwear brand, asset sale, Tokyo

Asking price	¥5,000,000 (asking price, basis stated by seller)
Annual revenue	¥1 to ¥5,000,000 (bracket shown); approx. ¥3,000,000 per year stated in text
Operating profit	¥0 to ¥5,000,000 (bracket shown); approx. ¥900,000 per year stated in text
Price vs profit	Profit is shown as a band starting at ¥0, so the price is at least 1 times profit and could be any multiple. Ask for the real number before you get excited.
Location	Tokyo (23 wards), Japan
Industry	Textiles, apparel and fashion goods (e-commerce)
Employees	No employees (owner-operated)
Transfer type	asset (譲渡対象事業 / 譲渡資産：在庫,営業権・FC,ウェブサイト・アプリ,SNS/ECアカウント)

What is for sale

This is an original Tokyo-based yoga wear and swimwear brand that designs, produces and sells women's activewear mainly through ZOZOTOWN and its own online store, with Instagram used for marketing. It has operated profitably on a small scale, with current fiscal year (to September 2025) sales of about ¥3 million and profit of about ¥900,000. The owner is selling to focus resources on other businesses they run, hoping a buyer with stronger sales channels can grow the brand further.

This is an asset sale of the brand and its business assets, not a company, so the buyer takes over the inventory, website and accounts directly rather than inheriting a corporate entity.

What is included

Brand and business goodwill
Product inventory worth approx. ¥3.5 million (cost basis)
Website / e-commerce site
SNS and EC platform accounts (ZOZOTOWN etc., subject to each platform's own transfer rules)
Product images and design-related data

Strengths (as the seller states them)

Original in-house product planning and design with a consistent brand concept
Established sales track record on ZOZOTOWN and the brand's own EC site
Holds approx. ¥3.5 million of inventory at cost that can be sold on immediately
Currently profitable despite being run by a very small team with low fixed costs (no physical store)

Wrinkles a careful buyer would ask about

Inventory includes older, past-season stock, so buyers should check its actual sellability before relying on the stated value
Continued use of ZOZOTOWN and other sales channel accounts after transfer depends on each platform's own terms and is not guaranteed
Financial figures are only given as broad brackets (revenue and profit both shown as wide ranges), so exact numbers are not disclosed publicly
Seller has stated a wish to stay on as manager after the sale, which a buyer would need to clarify and negotiate
Run by a very small, informal operation (no employees), so processes and systems may be minimal and need buyer due diligence

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

What this listing says. The listing does not mention any loans, debts or personal guarantees transferring with the business; the asking price of ¥5,000,000 is described as having a stated basis, and any TRANBI broker success fee is not detailed in this listing text, so nothing further is stated about payment terms, guarantees or debts beyond the asking price itself.

Full rundown, with the catches: japandealflow.com/money

Summary of a public listing as at 2026-11-04. Seller-reported figures, not verified. Listings sell fast, the original may already be gone. Nothing here is financial or visa advice. Free weekly email: Japan Deal Flow.