Japanese WordPress analytics plugin business, 150+ sales, full rights sale

What is for sale

This is a Japan-made WordPress access analytics plugin business that develops and sells a simple, Japanese-language-focused analytics tool as a one-time-purchase perpetual licence, sold mainly to individual bloggers and small businesses with some corporate site licences. It has been running for about three years, selling over 150 individual licences plus a number of corporate licences, and includes the dedicated sales website and a customer, purchase history and licence management system. The owner is selling due to a strategic review, saying they are not strong at sales and marketing but still achieved steady sales, and would like to hand the product to someone who can grow it further given that around 90 percent of similar WordPress plugins used in Japan are foreign-made.

This is an asset sale of the business, so the buyer takes over the website, software, licences and goodwill directly rather than buying a company, and will need to set up their own accounts, contracts and any registrations in their own name.

What is included

• Dedicated sales website
• Full rights and source code to the WordPress analytics plugin
• Transferable copyright and other IP rights related to the plugin
• Licence issuance, authentication and management system
• Configuration and settings information for the sales site and management system
• Operational documents and management know-how

Strengths (as the seller states them)

• Over 150 individual licences sold in the past three years, plus multiple corporate site licences
• Simple, Japanese-language-focused design in a market around 90% dominated by foreign-made plugins
• One-time perpetual licence model with no recurring fees and free version upgrades
• Established sales website and customer/licence management system already in place

Wrinkles a careful buyer would ask about

• Revenue and profit are only shown as broad ranges (¥1 to ¥5,000,000), so true financial performance is unclear
• The management system has no automatic sales total function, so buyers should confirm how to verify and tally past sales figures
• Buyer should confirm the scope of rights and systems actually being transferred, and the policy on free upgrades and perpetual licences going forward
• Seller admits to being weak at sales and marketing, having used only a conservative approach so far
• No ongoing recurring licence revenue since it is a buy-once perpetual licence model, which may affect future income predictability

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

What this listing says. Nothing stated about debts, guarantees or payment terms.

Full rundown, with the catches: japandealflow.com/money