Tokyo thick-sole shoe e-commerce shop, solo-run, height-boosting footwear

What is for sale

This is an online shop (run on a BASE account) selling thick-soled women's shoes, such as Mary Janes, loafers, boots, sneakers, pumps and sandals, designed to make shorter women appear taller by up to 12cm. The owner runs the entire operation alone, handling order checks, supplier ordering, shipping and customer questions, with no staff required. The seller states the reason for sale is a strategic review and a desire to focus the business, and wants to sell quickly.

This is an asset transfer, so the buyer takes over the stock, know-how and online shop account rather than a company, and will need to set up their own business entity, bank account and any accounts in their own name.

What is included

• Some remaining product stock
• Operational know-how (listing, ordering and shipping procedures)
• EC site / BASE account (subject to platform's transfer rules)
• Social media / EC accounts (confirmed transferable with the platform operator)

Strengths (as the seller states them)

• Clear, specific customer need (appearing taller) with a focused thick-sole shoe range
• Wide variety of styles (Mary Jane, loafer, boot, sneaker, pump, sandal) covering sweet and edgy design tastes
• Runs entirely on PC/smartphone with no staff, making it a compact, easy-to-hand-over operation
• Owner states the business can be relatively easily taken over after transfer

Wrinkles a careful buyer would ask about

• Revenue and profit are shown only as wide bands (¥1 to ¥5,000,000), so real financial performance is unclear
• Net assets are not disclosed publicly (members only)
• Transfer of the EC platform account (BASE) and SNS accounts may be restricted by the external service provider, so buyers must confirm this directly during negotiation
• Seller says they are also exploring sale through other M&A agents, so timing may be competitive
• No stated owner's qualifications or requirements for the buyer; this is unconfirmed (marked '未回答' in the listing)

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

What this listing says. Nothing stated about debts, guarantees or payment terms.

Full rundown, with the catches: japandealflow.com/money