15-year Amazon EC business in Shizuoka, two private brands included

What is for sale

This is an Amazon FBA e-commerce business based in Shizuoka, running since 2009, selling spiritual goods, household items, laundry products, tea, food and diet products under two original brands. The owner is selling mainly for health and stamina reasons, not due to business trouble, and is not in a hurry, wanting a buyer who will continue and grow the existing brands.

This is an asset (business) transfer, so the buyer acquires the brands, stock, trademarks and listings rather than a company, and will need to set up their own Amazon Seller Central account, supplier relationships and any registrations in their own name.

What is included

• Two original brands and two registered trademarks
• Amazon Brand Registry status
• FBA inventory (approx. retail value ¥4,870,000, cost approx. ¥1,010,000 as of end Aug 2026)
• Product listing pages and A+ content, plus image/flyer source files
• Supplier information for China (via Rakumart) and domestic suppliers, and product master data
• Self-made Excel VBA/Python tools for sales forecasting, inventory and FBA submission

Strengths (as the seller states them)

• Operating for over 15 years since 2009 with recent 12-month sales of about ¥20,280,000 and profit of about ¥5,620,000
• Almost all products (all but one) are fulfilled via FBA, so there is little day-to-day individual shipping
• Two established original brands with registered trademarks, Amazon Brand Registry, product pages and A+ content included
• Seller offers 6 months of free handover support covering sourcing, FBA, Seller Central, advertising, SEO and product development

Wrinkles a careful buyer would ask about

• This is an asset/business transfer, not an Amazon account sale, so buyer must go through Amazon's own account setup and approval process
• One of the two trademarks is also used as the seller's existing Rakuten store name, and the seller will continue using it under agreed conditions after transfer
• Some products (sanitiser, laundry items, food) will continue to be sold by the seller on Rakuten after the Amazon business is transferred, creating overlap
• The seller's US Amazon account is currently suspended, and the Japan account was previously suspended in the past due to old dropship-import practices (resolved since 2021)
• Goods already ordered or in transit at the time of transfer are settled separately at cost, outside the ¥7,000,000 price

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

What this listing says. The ¥7,000,000 asking price is said to include the FBA inventory at transfer, but goods already ordered or in transit will be settled separately at actual cost; the listing does not mention any loans, debts, personal guarantees or broker success fees.

Full rundown, with the catches: japandealflow.com/money