Trademarked beauty EC business, Amazon and TikTok Shop, Tokyo

What is for sale

This is a beauty and self-care e-commerce business sold on Amazon and TikTok Shop, built around a registered trademark brand with two core products. It has been running since June 2026, with existing Amazon FBA stock, supplier relationships, product pages, A+ content, review history and a TikTok account with about 14,000 followers. The owner is selling because they are reviewing their overall business direction and want someone to take over and grow the brand they built.

This is an asset sale, so the buyer takes over the stock, trademark, supplier relationships and content directly rather than acquiring a company, and will need to set up or re-register their own Amazon, TikTok Shop and TikTok accounts under the platforms' own rules.

What is included

• Registered trademark brand
• Amazon FBA stock (344 units)
• Supplier information and relationships
• Amazon product pages, A+ content and product videos
• TikTok official account (~14,000 followers) and TikTok Shop assets
• Product photos and marketing content

Strengths (as the seller states them)

• Amazon shop rating of 5.0 and product ratings of 4.5 and above with around 60 reviews per product
• TikTok videos with about 4.4 million and 4.1 million views promoting the products
• Full sales setup already built, including product pages, A+ content, videos and stock, so a buyer can skip the start-up phase
• No history of account suspension on Amazon or TikTok

Wrinkles a careful buyer would ask about

• Business is currently loss making (赤字), with a reported 4-month income/expense total of about minus ¥93,568
• Transfer of Amazon seller account, TikTok Shop and TikTok account is subject to each platform's own terms, identity checks and approval, so transfer method must be confirmed with the buyer
• Detailed monthly sales, costs, stock levels, supplier terms and SNS data are only shared individually during negotiation
• Run by a single person with limited investment in advertising or SNS marketing to date
• Seller offers optional post-sale video production support (about 4 videos a month) only by separate negotiation, not guaranteed

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

What this listing says. The listing does not mention any transferring debts, loans or personal guarantees; it does note that platform account transfers (Amazon, TikTok Shop, TikTok) depend on each service's own terms and approval process, and that any post-sale video support from the current owner would be a separately negotiated extra cost.

Full rundown, with the catches: japandealflow.com/money