D2C silver jewellery EC brand, ready to run immediately

What is for sale

This is a D2C unisex silver jewellery brand based in Saitama, selling rings and earrings through a BASE e-commerce store. The sale includes the brand name, logo, website, stock, social media accounts, and a large library of professional product and model photography plus advertising creative. The seller's stated reason for selling is listed simply as "other," and they wish to complete the sale within about three months and do not want to stay on as manager.

Because this is an asset transfer, the buyer acquires the stock, website, know-how and social media accounts individually rather than taking over a company, and will need to set up their own business entity, contracts and accounts going forward.

What is included

• Current inventory/stock
• Operating know-how for branding, EC and marketing
• Website and app (BASE store)
• Social media and EC accounts (seller says platform operator has confirmed transfer is possible)
• Professional product and model photography assets
• Advertising creative materials

Strengths (as the seller states them)

• Full operational setup already built: branding, product development, EC site, photography, social media and ad creative
• Large library of high-quality professional photography and ad creative, saving the buyer significant setup time and cost
• Buyer can start selling and marketing immediately without building from scratch
• Seller says no negative impact expected on customers, suppliers or staff relationships from the sale

Wrinkles a careful buyer would ask about

• Transfer of SNS/EC accounts depends on the platform operator's rules; buyer should confirm actual handover conditions and procedures directly
• Buyer should check stock contents, quantities and current operational arrangements before proceeding
• Net assets are not disclosed publicly and only visible after registering as a member
• Revenue and profit are shown only as wide ranges (up to ¥5,000,000), so financial detail is limited
• No employees are included, so the buyer will need to run marketing, ads and fulfilment themselves or hire staff

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

What this listing says. Nothing stated about debts, guarantees or payment terms.

Full rundown, with the catches: japandealflow.com/money