Stockless online sneaker gacha business, Hiroshima, SNS fanbase

What is for sale

This is a Hiroshima-based online business where customers buy points and use them to play a "gacha" (lottery draw) for prizes such as sneakers, trading cards and apparel. It runs a stock-free model, meaning products are only sourced after being won, which keeps inventory costs low. The listing does not state the reason for sale, only noting it as "other" with no further detail given.

The listing labels the transfer target as "company" but lists transferring assets like goodwill, know-how and software, so it is not clear whether this is a share sale (company, licences and accounts included automatically) or an asset sale (buyer re-applies for licences and accounts); confirm directly with the seller.

What is included

• Official LINE account
• SNS accounts (X, Instagram, subject to platform transfer rules)
• Website member base (several thousand members)
• Supplier/sourcing routes
• Payment processing setup
• Site maintenance contract and operating infrastructure

Strengths (as the seller states them)

• Stock-free model reduces inventory funding burden
• Established software and operating infrastructure already in place
• Existing SNS and site member fanbase makes it easy to promote new draws to existing fans
• High-priced draws have sold successfully, suggesting strong customer trust

Wrinkles a careful buyer would ask about

• SNS account transferability depends on each platform's own terms of service, so buyer should confirm what can actually be handed over
• Buyer should confirm status of secondhand goods dealer licence (古物営業許可), payment processing and maintenance contracts before proceeding
• Detailed financials (cash, assets, liabilities, net assets) are hidden until membership registration
• Reason for sale is not disclosed
• Seller is also exploring other M&A brokers in parallel, and broker fees apply on top of the Tranbi platform fee (success fee minimum ¥5,000,000 plus a ¥1,500,000 engagement fee)

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026).

Full rundown, with the catches: japandealflow.com/money