| Asking price | ¥2,200,000 |
| Annual revenue | ¥1 to ¥5,000,000 (as shown, banded) |
| Operating profit | ¥0 to ¥5,000,000 (as shown, banded) |
| Price vs profit | Profit is shown as a band starting at ¥0, so the price is at least 0.4 times profit and could be any multiple. Ask for the real number before you get excited. |
| Location | Kanto/Koshinetsu region, Japan |
| Industry | Apparel and femcare D2C e-commerce (period underwear and related products) |
| Employees | No employees (社員なし) |
| Transfer type | asset (譲渡対象 事業 / 譲渡資産：在庫,営業権・FC,ノウハウ,ウェブサイト・アプリ,SNS/ECアカウント) |
This is a direct-to-consumer femcare apparel brand based in Japan, built around original period underwear (leak-proof underwear) with related items like liners, feminine creams, mists and belly warmers, sold through its own e-commerce site and social media. The brand started in 2019 as one of Japan's early period underwear labels, targeting teenage girls and their parents, and comes with an operating website, SNS accounts, warehouse logistics contract and around 10 million yen of retail-value stock. The current owner is selling because they are shifting focus to another business and could not free up the resources to grow this one further, and they are also looking for a successor since they only took over this business themselves in 2025.
Because this is an asset (business) transfer rather than a share sale, the buyer acquires the stock, website, brand and accounts listed but does not acquire a company entity, and will need to set up their own corporate or sole-proprietor structure, bank account, and re-register or transfer platform/SNS accounts as allowed by each provider.
If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.
If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.
Full rundown, with the catches: japandealflow.com/money
Summary of a public listing as at 2026-09-17. Seller-reported figures, not verified. Listings sell fast, the original may already be gone. Nothing here is financial or visa advice. Free weekly email: Japan Deal Flow.