Instagram/AI marketing course business, Kanagawa

Asking price	¥4,000,000 (based on stated grounds)
Annual revenue	¥5,000,000–¥10,000,000
Operating profit	¥5,000,000–¥10,000,000 (operating profit)
Price vs profit	About 0.4 to 0.8 times operating profit (profit shown as a band). Within the usual 2 to 5 times for small Japanese businesses.
Location	Kanagawa Prefecture, Kanto region
Industry	Web/Digital Marketing Education (Online School / Culture School / Consulting)
Employees	5 or fewer
Transfer type	asset (譲渡対象：事業／譲渡資産：ノウハウ,ウェブサイト・アプリ)

What is for sale

This is an online marketing school business based in Kanagawa, running since 2018, teaching SNS marketing, product design, sales funnels, content creation, and AI utilization to freelancers and small business owners, with over 600 cumulative students. The owner is selling a portion of the course content as part of a strategic shift to focus future resources on B2B marketing support and education rather than individual-focused online courses. The sale is described as a portfolio realignment, not due to any problems with the content or business continuity.

This is an asset (business) transfer, so the buyer purchases the course content and know-how itself rather than a company, and will need to set up their own contracts, accounts, and any licences separately.

What is included

Completed course content and teaching materials
Business know-how and curriculum design
Website/app assets used for course delivery
Marketing frameworks (customer understanding, positioning, product design, sales funnels)

Strengths (as the seller states them)

Continuously operated since 2018 with over 600 cumulative students
Founder has ~5 years of web design/production experience and ~8 years of customer support experience
Course combines customer-service insight with marketing execution rather than just SNS trend tactics
Track record includes ongoing seminars for a major real estate company and lectures at a well-known vocational school

Wrinkles a careful buyer would ask about

Existing customer lists and SNS accounts are NOT included in the sale
Buyer will need to build or confirm their own customer acquisition and sales channels after purchase
Seller wishes to remain on as manager/operator after the sale
Financial details (net assets) are not disclosed publicly and require membership registration to view
Seller states they are also considering other M&A brokers/routes for this sale

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

Full rundown, with the catches: japandealflow.com/money

Summary of a public listing as at 2026-09-13. Seller-reported figures, not verified. Listings sell fast, the original may already be gone. Nothing here is financial or visa advice. Free weekly email: Japan Deal Flow.