Live-stream fashion e-commerce, ¥3M monthly sales after 5 months

What is for sale

This is a women's apparel live-commerce business built around TikTok LIVE, selling clothing, shoes, bags and accessories sourced through a China import agent. Launched in August 2025 from zero followers, it reached monthly sales of around 3 million yen by January 2026, entirely without paid advertising. The owner is selling due to a strategic portfolio review and limited capacity to keep dedicating time to the business, though they believe it still has ongoing value.

This is an asset transfer, so the buyer acquires the stock, know-how and manuals but must open a brand-new shop on the sales platform and re-apply for any accounts in their own name.

What is included

• 265 SKUs / 862 units of free, sellable stock (cost basis about ¥1,668,049)
• Product management and inventory-linking system with automatic SKU numbering
• AI-based Chinese-to-Japanese product name translation prompts
• Livestream, liver training, listing and operations manuals
• SNS accounts (TikTok, Instagram, LINE open chat), subject to platform rules
• Supplier relationships via China import agent and warehouse arrangement

Strengths (as the seller states them)

• Reached monthly sales of about ¥3.03 million within roughly 5 months of launching from zero followers, using a documented, repeatable playbook
• 93.7% of cumulative sales came from livestreaming, achieved with zero advertising spend to date
• No single product dominates sales, top product is only 4.75% of period sales and top 10 products only 27.3%, so there's no single point of failure
• About 20% of orders are repeat purchases from an existing base of nearly 2,000 customers

Wrinkles a careful buyer would ask about

• The existing shop on the sales platform cannot be transferred under platform rules, buyer must set up a brand-new shop and rebuild traffic/history
• Current livestream hosts (liver) are not transferring, buyer must recruit and train new hosts
• SNS account transfer is not guaranteed and depends on each platform's terms of service, to be confirmed in final contract
• Sales have fallen sharply from a peak of ¥3.037 million in January 2026 to ¥598,750 in June 2026, due to the departure of the main host and reduced owner involvement
• No full physical stock inspection records are kept, inventory is transferred as-is
• Detailed monthly profit and loss figures are still being finalised and were not available at listing
• Seller requires full payment at contract signing before handover begins, no instalments or earn-outs

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

Full rundown, with the catches: japandealflow.com/money