Credit card comparison website, Tokyo, special ASP rates transferable

Asking price	¥23,000,000 + broker fee (negotiable)
Annual revenue	¥25,000,000 to ¥50,000,000 (approx. ¥27.44 million over the last 12 months)
Operating profit	¥25,000,000 to ¥50,000,000 (approx. ¥25.55 million, profit margin about 93.1%)
Price vs profit	About 0.5 to 0.9 times operating profit (profit shown as a band). Within the usual 2 to 5 times for small Japanese businesses.
Location	Tokyo (23 wards), Kanto region
Industry	Websites, web media, apps and SaaS (web marketing / digital marketing, advertising and PR)
Employees	5 or fewer
Transfer type	asset (譲渡資産営業権・FC,ウェブサイト・アプリ／譲渡対象：事業)

What is for sale

This is a comparison and explainer web media business focused on credit cards, airport lounges (Priority Pass) and airline miles, sending search traffic to card application pages and earning affiliate (ASP) commissions. It launched in May 2025, passed 3 million yen in monthly sales by month seven, and has since built around 38 to 49 original articles averaging over 5,000 words each. The owner is selling due to a strategic review of their business focus.

This is an asset (business) transfer, so the buyer acquires the website content and operating rights only, not a company, and will need to set up their own ASP accounts, domain arrangements, and any contracts in their own name.

What is included

Approximately 38 to 49 original articles (average 5,000+ words each)
Transferable special ASP commission rates with multiple affiliate networks
Operating rights to the existing article set under the current URL structure
Handover support for 1 to 2 years, negotiable
Possible partial handover of writer resources
Search ranking positions for 12+ keywords, several at number one

Strengths (as the seller states them)

Ranks number one in search results for 12 or more competitive credit card related keywords
Special ASP commission rates already negotiated and transferable to the buyer
Some commissions pay up to ¥60,500 per successful application
Article production is complete, so running the site now needs only about 32 hours of maintenance a month with no advertising spend

Wrinkles a careful buyer would ask about

The website domain itself is not included, it is hosted under a partner company's domain, and the buyer must operate under that company's terms, including paying 3% of confirmed revenue to the domain provider
Search traffic dropped sharply after an April 2026 algorithm change, with monthly sales falling from a peak of ¥3.89 million to around ¥1.7 million before partially recovering to about ¥1.9 million
If the buyer later moves to their own domain, only 6 months of redirects from the current domain are guaranteed
Articles currently display a named author from the domain provider's staff for credibility (E-E-A-T) purposes, and how this is handled after sale is still to be negotiated
ASP commission rates and card issuer approval rates can change at the advertiser's discretion, which affects future revenue
Net assets and detailed financials are not disclosed publicly, only visible to registered members

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

Full rundown, with the catches: japandealflow.com/money

Summary of a public listing as at 2026-09-23. Seller-reported figures, not verified. Listings sell fast, the original may already be gone. Nothing here is financial or visa advice. Free weekly email: Japan Deal Flow.