No-stock men's apparel EC side business, Tokyo, profitable

Asking price	¥400,000 (asking price, stated as having a basis)
Annual revenue	Annual revenue band ¥1 to ¥5,000,000 (H1 2026 actual: ¥1,280,000 for Jan-Jun)
Operating profit	Operating profit band ¥0 to ¥5,000,000 (H1 2026 actual: ¥150,000 for Jan-Jun)
Price vs profit	Profit is shown as a band starting at ¥0, so the price is at least 0.1 times profit and could be any multiple. Ask for the real number before you get excited.
Location	Tokyo (23 wards), Japan; fully remote operation possible
Industry	E-commerce / online retail, men's apparel
Employees	1 owner plus 1 outsourced staff member (5 or fewer total)
Transfer type	asset (譲渡対象事業 / 譲渡資産ウェブサイト・アプリ,SNS/ECアカウント)

What is for sale

This is a dropshipping-style men's apparel e-commerce brand targeting men in their 30s, selling trend-driven clothing and fashion accessories using Meta (Facebook/Instagram) ads. It has been run as a side business by the current owner, who is now selling due to a change in family circumstances (relocating overseas) that makes it hard to continue. The sale includes the existing website, domain, social media accounts, an ad account with a track record, and operational know-how.

Because this is an asset (business) transfer, the buyer takes over the website, social accounts and know-how directly, but must set up their own contracts and accounts rather than inheriting a company entity.

What is included

Existing EC website and domain
Social media (SNS) accounts
Advertising account with established performance history
Business know-how and operating manual
One month of free consulting after transfer
Outsourced fulfilment/product listing arrangement (introduction)

Strengths (as the seller states them)

Profitable on an annualised basis in 2026
No inventory risk since products are ordered only after a sale is confirmed
Fulfilment and product listing are already outsourced, easy handover for EC beginners
Owner previously built and sold a women's apparel shop with about ¥9 million annual revenue, showing repeatable know-how

Wrinkles a careful buyer would ask about

Very small business, only 1 to 2 hours of daily work reported, so revenue and profit are limited
Buyer must regularly check stock availability with suppliers since it is a no-inventory model
Transfer of external platform accounts (ad account, SNS, EC site) may be restricted by the platform operators and needs to be confirmed during negotiation
Financial figures for 2026 are partly projected from January to June actuals, not a full-year audited result
Net assets and detailed financials are not disclosed publicly, only visible to registered members

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

Full rundown, with the catches: japandealflow.com/money

Summary of a public listing as at 2026-09-17. Seller-reported figures, not verified. Listings sell fast, the original may already be gone. Nothing here is financial or visa advice. Free weekly email: Japan Deal Flow.