Seasoning and cookware D2C brand, Saitama, 30,000+ units sold

Asking price	¥17,000,000 (asking price, stated as having supporting rationale)
Annual revenue	¥25,000,000 to ¥50,000,000 (most recent fiscal year 2025)
Operating profit	¥10,000,000 to ¥25,000,000 (operating profit, referred to as reference profit)
Price vs profit	About 0.7 to 1.7 times operating profit (profit shown as a band). Within the usual 2 to 5 times for small Japanese businesses.
Location	Saitama Prefecture, Kanto/Koshin'etsu region, Japan
Industry	E-commerce, D2C brand (seasonings and cookware)
Employees	No employees (owner-operated)
Transfer type	asset (譲渡対象事業／譲渡資産　在庫,SNS/ECアカウント(譲渡可能な旨を運営会社に確認済み))

What is for sale

This is a chef-designed seasoning and cookware brand sold through the owner's own online store, Amazon, wholesale accounts and events, including a seasoning line, iron frying pans and other cooking tools. The brand has sold over 30,000 units cumulatively and has run successful crowdfunding campaigns alongside strong Amazon reviews and rankings. The founder, a professional chef, is selling to focus on content creation, product development and planning rather than day-to-day operations, as further growth needs more inventory funding, logistics and marketing capability than the current small operation can provide.

This is an asset (business) transfer, so the buyer takes over the stock, brand and online accounts rather than a company, meaning contracts, platform accounts and any licences will need to be reconfirmed or re-registered in the buyer's own name.

What is included

Current stock
Brand and product line (seasonings, iron frying pans, cookware)
Social media and e-commerce accounts (subject to platform approval)
Instagram following of about 2,500
Email newsletter list of about 8,300 people
LINE list of about 7,500 people

Strengths (as the seller states them)

Over 30,000 cumulative units sold across the seasoning series
High-performing crowdfunding campaigns with strong achievement rates
Strong Amazon ranking and accumulated product reviews on major e-commerce platforms
Multiple sales channels already established: own e-commerce site, Amazon, wholesale and events

Wrinkles a careful buyer would ask about

Business run as a side activity by a professional chef, so systems may be lean and reliant on the founder
Net assets and detailed financials are not disclosed publicly, only visible to registered members
Founder wants to stay involved after sale as a brand co-creation partner for an agreed period, terms to be negotiated
Founder's personal social media accounts are not included in the sale
No employees, so buyer will need to build or bring their own operating team for inventory, logistics and marketing
Seller states they are also in talks with other M&A brokers, so timing may be competitive

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

Full rundown, with the catches: japandealflow.com/money

Summary of a public listing as at 2026-09-23. Seller-reported figures, not verified. Listings sell fast, the original may already be gone. Nothing here is financial or visa advice. Free weekly email: Japan Deal Flow.