Established Amazon accessory brand, 15 years, stable profit

Asking price	¥104,000,000 (justification provided by seller)
Annual revenue	¥75,000,000 to ¥100,000,000 per year
Operating profit	¥10,000,000 to ¥25,000,000 per year
Price vs profit	About 4.2 to 10 times operating profit (profit shown as a band). Fine at the top of the band, expensive at the bottom. Ask where the real number sits.
Location	Kanagawa Prefecture, Kanto region, Japan
Industry	E-commerce / online retail (Amazon brand, fashion accessories)
Employees	No employees (社員なし)
Transfer type	asset (譲渡対象事業 / 譲渡資産設備,在庫,営業権・FC,ノウハウ,ウェブサイト・アプリ)

What is for sale

This is an Amazon-based e-commerce brand selling original fashion accessories, importing raw materials from overseas and processing/manufacturing them domestically. It has been operating continuously for 15 years since founding in 2011, with strong reviews (9,920 Amazon reviews, 4.6 star rating) and several products featured as Amazon recommended items. The seller is selling because they are refocusing resources on a different, rapidly growing brand and new product development.

Because this is a business (asset) transfer rather than a share sale, the buyer acquires the stock, equipment, know-how and Amazon account but must separately arrange contracts, accounts and any registrations in their own name.

What is included

Remaining inventory at time of sale
Equipment
Business know-how
Amazon seller account (confirmed transferable by Amazon)
Existing supplier/customer relationships
Website/app assets

Strengths (as the seller states them)

15 years of continuous operation since 2011 with established brand trust
High profit margin of about 35 to 40 percent
Favourable cash flow as suppliers are paid after goods arrive, unlike typical import businesses
Low dead-stock risk since one material can be used to make multiple products

Wrinkles a careful buyer would ask about

Exact inventory quantity and transfer conditions are to be negotiated individually, not fixed in the listing
Scope of transfer for existing suppliers and the Amazon account still needs confirmation during negotiation
Transfer of external platform accounts such as Amazon may be restricted by the platform operator, so this must be verified during negotiation
Net assets are not disclosed publicly and require member registration to view
No employees are listed, so buyer should confirm how fulfilment and operations are currently handled day to day

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

What this listing says. Nothing stated about debts, guarantees or payment terms.

Full rundown, with the catches: japandealflow.com/money

Summary of a public listing as at 2026-10-19. Seller-reported figures, not verified. Listings sell fast, the original may already be gone. Nothing here is financial or visa advice. Free weekly email: Japan Deal Flow.