Shibuya whole-building guesthouse, inbound tourists, ¥54M profit

What is for sale

This is a whole-building guesthouse (minpaku) in Shibuya, Tokyo, with three rooms rented out to inbound tourists via Airbnb at ¥58,000 to ¥120,000 per room per night. The owner self-manages the business with cleaning and linen outsourced, and no advertising beyond Airbnb listings. The seller states the reason for sale is financial.

This is an asset (business) transfer, so the buyer acquires the equipment, inventory, goodwill and know-how but must set up their own company or sole proprietorship and re-apply for the ryokan (inn) operating licence and any accounts in their own name.

What is included

• Equipment (設備)
• Inventory (在庫)
• Goodwill / franchise rights (営業権・FC)
• Operational know-how (ノウハウ)
• Airbnb listing and booking history
• Outsourced cleaning/linen arrangement

Strengths (as the seller states them)

• Located in the popular Shibuya area, described as a rare whole-building ryokan-licensed property
• Generates around ¥54,000,000 in annual operating profit
• Whole-building, large-capacity format with three rooms accommodating up to 14 guests
• Business can run without the owner present, and could be managed as a side business

Wrinkles a careful buyer would ask about

• Transfer is of business assets only, so the buyer must re-apply for the ryokan (inn) operating licence and set up their own accounts
• Reason for sale is stated as financial, which a buyer should ask about
• Business relies heavily on Airbnb for bookings, with no other marketing channel
• Buyer should confirm terms of outsourced cleaning, linen and operations before taking over
• Net assets are not disclosed publicly and require member registration to view

Paying for it

If you stay overseas. No Japanese bank will lend to a new company whose director lives abroad. The realistic stack is your own cash plus asking the owner to take part of the price over 2 to 3 years. That one question is in every Deal Pack.

If you move to Japan. On a visa that lets you run a business, Japan Finance Corporation lends up to ¥72M at about 1 to 2 percent for exactly this. Once you have a Japanese company, the government pays two-thirds of due diligence and registered-broker costs, up to about ¥8M (round 16 closes 6 Nov 2026). You start a bank relationship from zero.

What this listing says. The broker charges no upfront fee, a 10% interim fee on the success fee, and a success fee of up to 9% of total transferred assets on a sliding Lehman scale with a minimum fee of ¥1,000,000 plus tax; the listing text says nothing about existing debts, loans or personal guarantees.

Full rundown, with the catches: japandealflow.com/money